Moore Performance Health adds two therapists and expands insurance coverage

Moore Performance Health in Plymouth, Michigan, has added two physical therapists and broadened its in-network insurance participation, including Medicare, several major private plans and Medicare Advantage. The clinic also continues to offer one-on-one care and shockwave therapy as it serves patients across Metro Detroit.

Why it matters: - Moore Performance Health is expanding both staffing and payer access, which can make treatment easier to schedule and more affordable for patients in Plymouth and across Metro Detroit. - The clinic’s one-on-one, full-hour model is positioned as a contrast to high-volume therapy settings that rotate patients among multiple providers.

What happened: - Moore Performance Health added Greg Edward, MPT, PES, and Trevor Elliott, DPT, CSCS, to its physical therapy team. - The Plymouth, Michigan practice also announced new in-network participation with Medicare, many Medicare Advantage plans, Blue Cross Blue Shield PPO, Aetna, Cigna, Humana and Priority Health. - The clinic said it remains out-of-network with Blue Care Network, HAP and UnitedHealthcare. - Moore Performance Health said patients without insurance coverage, or those seeking specialized services, can use cash-based treatment options.

The details: - Greg Edward brings more than 25 years of clinical experience. - Edward graduated from Duquesne University and has focused on orthopedic and sports medicine rehabilitation. - Edward previously owned and managed Team Rehabilitation’s West Livonia clinic for 17 years. - Edward’s areas of experience include back and neck pain, athletic injuries, temporomandibular joint dysfunction, work hardening programs and Functional Capacity Evaluations. - Trevor Elliott earned a doctorate in physical therapy from Grand Valley State University after graduating with honors from Central Michigan University. - Elliott brings nearly a decade of strength and conditioning experience. - Elliott’s clinical background includes orthopedics, post-surgical rehabilitation, balance disorders, pediatrics, geriatrics and performance training. - Moore Performance Health continues to offer Extracorporeal Shockwave Therapy, or ESWT. - ESWT uses focused acoustic energy to stimulate the body’s natural healing response in injured tissues. - The clinic lists plantar fasciitis, Achilles tendinopathy, patellar tendinopathy, tennis elbow, shoulder tendinopathy, chronic soft tissue injuries and persistent orthopedic pain conditions among the problems ESWT may help treat. - Moore Performance Health says ESWT may speed tissue healing, improve blood flow, reduce pain, enhance collagen production, shorten recovery time and help some patients avoid injections or surgery. - Moore Performance Health is a physical therapy and performance training practice serving Plymouth, Canton, Northville, Livonia, Novi and the greater Metro Detroit area.

Between the lines: - The hiring push signals growth in a clinic model built around longer, clinician-led visits rather than higher patient volume. - Expanded insurance participation could widen access for patients who might otherwise avoid specialty physical therapy because of cost. - The addition of therapists with orthopedic, sports medicine and performance backgrounds fits the clinic’s focus on injury recovery and return-to-activity care.

What’s next: - Moore Performance Health is likely to use the new hires and insurance changes to draw more patients into its existing service lines. - The clinic may also continue promoting ESWT and individualized care as differentiators in a crowded physical therapy market.

The bottom line: - Moore Performance Health is growing its team and payer network while keeping the same one-on-one treatment model at the center of its pitch.