Mentavi Health names Shelly Hustafa VP of operations and revenue integrity

Mentavi Health has hired Shelly Hustafa for a newly created operations role as the telehealth company expands its mental health services and partner channel. The move is meant to tighten documentation, data governance and compliance standards that matter to patients, payers and institutional buyers.

Why it matters: - Mentavi Health is adding leadership focused on the operational systems that affect care delivery, billing accuracy and compliance. - Stronger documentation and revenue integrity can reduce denials, improve reporting and make Mentavi’s services easier for health systems, universities and other partners to adopt. - The hire comes as Mentavi expands both consumer offerings and institutional partnerships.

What happened: - Mentavi Health named Shelly Hustafa vice president of operations and revenue integrity. - The role is newly created. - Mentavi Health is an evidence-based telehealth company focused on mental health care. - Hustafa will oversee coding and documentation standards, payor relations, data governance, revenue integrity planning and operational workflows from evaluation through care. - CEO Keith Brophy said the role supports accurate, accessible care pathways and complements Mentavi Health’s compliance efforts, including oversight from the company’s AI Ethics and Governance Committee.

The details: - Hustafa brings nearly 20 years of experience in health care operations, revenue cycle management and regulatory compliance. - She most recently served as director of operations at a large mental health organization. - In that role, she led health information management and revenue cycle teams through an organization-wide electronic health record conversion. - Earlier, as manager of health information management and operations, she increased facility coding accuracy from 60% to 98%. - Hustafa also held coding, compliance and privacy roles that included work with front-end staff and clinicians. - She has overseen more than $140 million in annual net revenue, worked on alternative revenue models and helped consolidate multiple systems into a single electronic health record. - Mentavi Health said its clinical services are available to adults 18 and older in most U.S. states, with availability varying by service, state and clinician capacity. - Mentavi’s Diagnostic Evaluation is reviewed by a doctorate-level clinical psychologist licensed in the patient’s state before medical treatment and therapy can begin. - The company said that structure creates operational demands across credentialing, documentation and multi-state regulatory requirements. - Hustafa holds an MBA from Western Michigan University and degrees from Ferris State University. - She is credentialed as a Registered Health Information Administrator, Certified in Healthcare Privacy and Security, and Certified Coding Specialist. - Hustafa lives in Michigan with her husband and completed her first ultramarathon in April 2026.

Between the lines: - The appointment signals that Mentavi Health is treating revenue integrity and data governance as strategic infrastructure, not back-office work. - That focus matters in a model where patients may pay directly and request itemized statements for possible out-of-network reimbursement. - For a multi-state mental health company, cleaner documentation and reporting can also help internal teams and outside partners evaluate performance and compliance. - Hustafa’s background suggests Mentavi wants leadership that can manage both clinical-operational complexity and payer-facing requirements.

What’s next: - Hustafa is expected to focus early on documentation accuracy, coding quality, data governance and reporting consistency. - Mentavi Health will keep building its consumer business and partner channel with health systems, primary care practices, employers and higher education institutions. - The company’s growth will likely depend on whether its operational systems can scale without weakening compliance or care access.

The bottom line: - Mentavi Health is betting that tighter operations and stronger revenue integrity will make its mental health platform easier to scale and easier for partners to trust.