Mentavi Health names Jason Logan head of digital experience

Mentavi Health appointed Jason Logan as its new Head of Digital Experience, adding veteran digital leadership to the telehealth company's user experience work. The move is designed to make Mentavi's online care journey easier to navigate as it expands evidence-based mental health access for adults.

Why it matters: - Mentavi Health is betting that better digital design can reduce friction for people seeking mental health care online. - Logan's role is meant to strengthen how users find information, understand options and move into care. - The hire adds leadership across strategy, user experience, design and technical execution.

What happened: - Mentavi Health named Jason Logan its new Head of Digital Experience. - Logan is based in Grand Rapids, Michigan. - Logan has more than 30 years of experience in digital strategy, user experience, web design and full-stack development. - Mentavi Health is an evidence-based telehealth company focused on mental health care and treatment.

The details: - Logan's career started in high school designing graphics for a skateboard company. - He later worked in digital leadership roles in retail, grocery and health care. - His prior work included leading website and user experience initiatives, including a redesign and relaunch of a corporate careers website. - Mentavi Health said Logan will bring a multidisciplinary approach to its digital platforms and user experiences. - Keith Brophy, Mentavi Health's CEO, said Logan's mix of creative vision, technical expertise and strategic leadership will help improve how people access and engage with the company's services. - Mentavi Health said Logan will focus on improving how people access and navigate care. - Mentavi Health said the appointment supports ongoing investment in innovation and usability across its online care experience.

Between the lines: - The hire signals that Mentavi Health sees digital experience as part of clinical access, not just marketing or branding. - Logan's background across UX, development and governance suggests the company wants one leader to connect design decisions with technical systems. - In health care, simpler digital paths can matter because complicated intake and information flows can keep people from getting help.

What's next: - Logan will help shape Mentavi Health's evolving digital presence. - His work will focus on cohesive, user-centered experiences supported by sustainable systems and practices. - Mentavi Health said his leadership should help create standards and processes that make digital execution repeatable. - Logan is expected to help the company align creative vision with technical execution as it continues to expand its online care experience.